The Captain's Boil® Packaging Design
Using the opportunity to create a new set of packaging for take out to increase brand awareness, the packaging direction was made in consideration of the environment. The appropriate design decision is to have graphics printed on the kraft stock material. The use of the material helps reinforce the brand of being playful and crafty, knocking out two goals with one stone.
Industry:
Food
Target Audience:
Families with children who are busy life and attracted by idea of bringing the fun feasting experience from the restaurant's exciting atmosphere to the comfort of their own home.
Tone:
The tone comes from the playful world formed behind the life of a pirate in relation with his passion for seafood boils.
Scope of Work:
Danny Tran: Graphic Design | Product Mock-Ups | Photo Editing | Visual Design | Package Design | Fun Messaging | Pre-Press Preparation
Lyris Tsang: Project Manager
Objective
Throughout the year, customers have been ordering take out food more often. In response to this, we want to extend the experience to the package guest take home to enjoy their seafood fest.
Competitive Analysis
The Captain's Boil's prominent competitor is "Red Lobster". Respectively, the two have very clear differences, where Red Lobster's target audience prefer the simple butter and seafood, a more traditional taste pallet. In the other spectrum, The Captain's Boil provides a fusion of flavors influenced from different parts of the world. Besides the flavor, The Captain's Boil offers a youthful atmosphere. That is something we want to translate to the take out packaging.
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Got an idea, project, or need some extra opinions? With the experience I've had working with a variety of project sizes, I'll be happy to help and apply the appropriate service for the job!
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danny.tran.design@gmail.com